'thehyundaifont.com' is a platform that encourages customers to experience the brand font of Hyundai Department Store easily. This project is based on Hyundai Department Store's brand mission, “Bringing happiness to customers and flourishing the world”. Images rolled on the top of the website have an element of the Happiness Sans typeface. These images are visualizations of happy moments in everyday life.
FONT INTRODUCTION section explains the characteristics of the font more kindly with motion graphics. This section consists of three topics. Each deals with font impression, variable function, and practical properties like alternative glyphs.
On the TRY IT section, users can experience Happiness Sans in various weights and sizes. For the placeholder, essays related to happiness are used. users can click on 'new phrases' to see other essays, or erase text and write new ones.
On the CARD WRITING section, users can download their customized cards. This intuitive interface allows them to pick images and input text naturally. These images are designed in a vertical format so that they can be actively shared on mobile.
Project Production: Hyundai Department Store Group
Creative Direction: Eerang Park
Art Direction: Hyunsong Lee
Website Design: Hyunsong Lee, Moonjung Cha
Project Management: Hyeoni Lee, Hyunsong Lee, Moonjung Cha
Motion Planing and Design: 1-2-3-4-5 Ayong Son, Jisu Lee
Web Production and develpment: 1-2-3-4-5 Dayoung Jung, Gunhyuk Choi
Motion Sounds: Millic
